This paper discusses a new approach to ‘watermarking’ digital signals using linear frequency modulated or ‘chirp’ coding. The principles underlying this approach are based on the use of a matched filter to provide a reconstruction of a chirped code that is uniquely robust in the case of signals with very low signal-to-noise ratios. Chirp coding for authenticating data is generic in the sense that it can be used for a range of data types and applications (the authentication of speech and audio signals, for example). The theoretical and computational aspects of the matched filter and the properties of a chirp are revisited to provide the essential background to the method. Signal code generating schemes are then addressed and details of the coding and decoding techniques considered. Finally, the paper briefly describes an example application which is available on-line for readers who are interested in using the approach for audio data authentication working with either WAV or MP3 files.